Press Release Tools & Tips

NAVIGATION

YOUR PRESS RELEASE IN ACTION

News Distribution | Followup | Know Deadlines | Tracking/Monitoring

FINISHED

Tracking/Monitoring

Business Wire provides NewsTrak monitoring reports to help you measure and track your press release. The NewsTrak Posting report links to your release on key sites and portals, the NewsTrak Reach report provides a breakdown of the media reached by your release, and the NewsTrak Access report provides detailed information on the online viewership of your press release.

SUCCESS! An ongoing public relations campaign with relevant, timely, properly-targeted news is key to your integrated marketing, investor relations and brand management goals.

Look for ways to tie your next press release to current trends or popular issues in the news. Use our Features Topic Series schedule to plan around editorial calendars, organize your release schedule around an upcoming trade show, or check the Hot Topics on Business Wire.com for ideas on your next press release; or contact your local Business Wire account professional for guidance.