Press Release Tools & Tips

NAVIGATION

YOUR PRESS RELEASE IN ACTION

News Distribution | Followup | Know Deadlines | Tracking/Monitoring

NEXT STEP

Followup

After distributing your press release, make sure to follow up with your key constituents: Important reporters, analysts, thought leaders and opinion makers, bloggers, etc. Personal relationships are crucial to getting your news a wider audience.

SUCCESS! An ongoing public relations campaign with relevant, timely, properly-targeted news is key to your integrated marketing, investor relations and brand management goals.

Look for ways to tie your next press release to current trends or popular issues in the news. Use our Features Topic Series schedule to plan around editorial calendars, organize your release schedule around an upcoming trade show, or check the Hot Topics on Business Wire.com for ideas on your next press release; or contact your local Business Wire account professional for guidance.